The benefits of UI design should not be underestimated in the digital age of advertising. As most of your target audience will be “window shopping” online, your platform needs to look attractive enough in order to convince them to stay. And the longer they stay, the higher the chance that they can become your new customers.
In this article, you will learn more about what UI design is and what benefits you can expect when it is done right!
This is why UI Design Benefits your Business
UI design is one of the many services provided by UX agencies. UI is short for user interface, while UX stands for user experience. Both are closely related together, and both need to be on point to create the ideal platform for your potential customers. While UX represents how a website functions, and how easy it is to use, UI is all about the look of your site, webshop, or application.
There are many reasons why a visually appealing UI design benefits your business. One of the main goals of a good user interface is to also communicate the values of your brand in a way that is attractive in the eyes of your users.
This also results in a better overall user experience, since UI design isn’t just about making your brand look pretty with a nice logo (although that certainly shouldn’t be disregarded either). It’s also about knowing where to use the right design elements in the right proportions to facilitate the customer journey of your users.
One of the best examples of this is the placement and design of CTAs (call to actions). These are often represented in the form of eye-catching buttons carefully placed at key points on your main and subpages in order to invite users to complete certain actions. Notable examples include “CONTACT US” and “BUY”.
In a nutshell, UI design benefits your business by helping to focus your users’ attention on the key elements of your website, webshop, or application that drive your conversions.
The benefits of UI Design – What you can Expect by Working with a UI/UX Agency
A full-service agency can cover all processes needed to create a great user experience and a dashing UI design that will catch the attention of your users.
Newcomers will definitely judge your platform right off the bat based on how your site looks, and the right UI agency will make sure that you make the best first impression possible. If your design is not only attractive but perfectly complements how your website works and provides a clear structure, then your users will be much more inclined to navigate through your site and complete the actions that are required to drive your conversions.
Here’s a Rundown of Some of the Main Benefits of UI Design:
1. UI design benefits your business by helping you acquire new customers
As previously mentioned, new customers will make a quick judgement based on how your platform looks and decide whether to stay or look for another of your competitors who can provide similar products and services. With the right UI design, you can convince your potential customers that is worth their time to continue spending time on your website or webshop.
2. UI Design Benefits your Business by Belping you Retain your Customers and Promote Engagement
UI design also plays a large role in how your website or application is structured. The easier it is to navigate your platform and make purchases, the better the chance you have of customers remembering you and keep revisiting your platform when they need a similar product or service again.
In a nutshell, an attractive UI design promotes customer loyalty and brand retention.
3. UI Design Benefits your Business by Lowering Development Costs
If you’re willing to invest enough time and effort into the UI design process, your investment will be much more likely to pay off in the future. A well-developed UI design helps you avoid situations where you need to correct navigation errors, bugs, and eliminate irrelevant elements after your site is already live. This also helps you with user frustration, which can be costly for any business.
4. UI Design Benefits your Business by Lowering Customer Support Costs
By now you will probably have figured that a good UI design is a win-win situation. It not only benefits your users but your business as well. Another great example is that a transparent user interface makes it much easier to navigate your website’s surface, which can also result in less frequent customer support, and minimizes the chance of misunderstandings.
5. UI Design Benefits your Business by Increasing Productivity and Driving your Conversions
UI design helps reduce search time while simultaneously improving customer satisfaction by bringing the necessary focus on the key elements of your business that drive your conversions, such as CTA buttons.