When it comes to marketing strategies, you may find yourself thinking of ways to rank higher on Google search engine results pages, or even viral marketing through social media platforms. While these are all good, and the results of some incredible advancements in technology and communication over the last couple of decades, traditional forms of marketing still work.
Most of the time when you think of traditional marketing tools, it’s easy to only think of TV commercials or newspaper ads, but there is one form of marketing that has been around since the dawn of society. That marketing type is known as OOH, which stands for Out Of Home marketing. Essentially, this is any kind of advertisement that an audience can interact with outside of the comfort of their home. Some of the recognizable OOH strategies are going to be billboards along highways and city streets. These massive advertisements are visible to literally thousands of people a day and even millions of people a year.
This form of marketing is particularly powerful for spreading brand awareness and is effective. Just think of the last road trip you were on and you will probably remember a memorable billboard that sticks out. Whether it was the product/brand you were interested in, a witty slogan that made you laugh, or an interesting graphic, these advertisements have their charm and can make an impression.
If you have been wondering about out-of-home advertising, here is everything you need to know!
What Types of Out of Home Advertising Are There?
The world of OOH is actually a pretty big one. This style of marketing has arguably been around for as long as people have had the desire to market and advertise within society. It’s a base-level way of spreading brand awareness, and it’s still employed today because frankly, it just works. These advertisement strategies have high-level visibility and can appeal to various demographics. This makes them an extremely scalable marketing strategy, and one of the best ways to boost your brand’s awareness outside of the digital space.
When it comes to the types of OOH that exist, there is actually more than just one. Even though the first thing that probably comes to mind when you think of outdoor OOH advertisements is probably billboards, there are a variety of options to choose from. Here are some of the most popular ones.
Billboards are without doubt the most famous marketing strategy for OOH advertisements. These massive signs along the side of the road are a welcome sight for long commutes adding variety and color to the landscape. With clever advertisement, appealing art, and strategic placement, these billboards can be memorable and have a big return on their investment.
Bust Shelter Advertisements
Another widely successful form of OOH, bus shelter advertisements are unique in that they can speak to a captive audience and can service both local and regional advertisements, as well as national. This is unique because bus shelters can service both local and national bus routes, giving a unique opportunity for a variety of different marketing strategies and clients. Shelter advertisements are easy to see and can provide large-scale visibility to a brand in a powerful way.
Urban Panel Advertisment
Much like bust shelter advertisements, these panels can be found outside of transit centers, but service subways stations in particular. This is a highly effective way of advertising for a local brand, as the majority of the foot traffic past these panels will be localized to one area. These panels are highly effective and are used in urban settings with high-volume subway stations.
Can OOH Be Digital?
When it comes to OOH, one of the best ways to increase your visibility is by using a digital medium. Digital out-of-home media uses digital paneling to create vibrant, dynamic, and eye-catching advertisements in powerful ways. DOOH, for short, is a method of allowing brands to engage with their audience in ways that traditional analog routes may not allow. Using high-resolution panels, you can create dynamic, vibrant, stunning advertisements that go to the next level when it comes to catching a person’s attention.
DOOH can be used in the more traditional OOH methods of billboards, urban panels, and even bus shelters, however, they can also be used in other ways. One of the most iconic locations in the world for DOOH marketing in New York City’s famous Time Square. This gives an example of how truly unique, varied, and dynamic DOOH can really be.
Out-of-home marketing is a powerful and effective way to increase your brand awareness on a massive scale. While it takes a good amount of planning, research, and development to launch a successful OOH campaign, they can be very effective in giving brands a high ROI that won’t disappoint.